The results indicate two important differences in the way in which Mexican-American and Anglo wives perceive ilies when the purchase of major durables is involved. In the initial phase of the analysis, three univariate F-tests compared the mean number of husband dominant, wife dominant and joint purchasing ilies. As Table II indicates, two of these differences were statistically significant (p < .05).
Hypothesis H2 is actually, for this reason, rejected
In the first instance, new imply number of partner prominent sturdy product purchase erican class compared to the fresh Anglo class, for this reason guaranteeing H1. It, however, implies brand new effect of greater men prominence in the North american country-Western families if the acquisition of durables are concerned. Dining table II including suggests a mean amount of North american country-Western combined choices significantly utjecajna veza smaller compared to regarding brand new Anglo class, ergo indicating fewer common ilies. Which verifies hypothesis H3. You will find, but not, zero mathematically factor on the level of spouse prominent erican and you may Anglo communities.
In the example of the latter, the two membership corresponded so you can work away from minimum 20 era an effective month, otherwise underemployed
Due to the fact that income and you can a job position usually are related to competition, and therefore one another can also be presumably affect loved ones decision-making, three separate three-method ANOVAs were performed, you to for every single of one’s about three situated strategies. When you are income try good four peak ordinal level, competition and you may a position position got simply a few accounts. Tables III and you may IV establish the two analyses in which high consequences was in fact found.
Suspicions that the subcultural differences in family purchasing behavior observed in the initial analysis were simply a statistical artifact attributabLe to employment status and/or disparate income levels, were not borne out by this additional analysis. The results of the three separate three-way ANOVAs were entirely consistent with the initial findings. Just as before, the main effect or race was statistically lp
The brand new results of studies shown two significant variations in the latest way that Mexican-Western and you will Anglo wives perceive family members decision-making roles if acquisition of big durables are involved.
Very first, the conclusions demonstrably mean a healthier trend out of spouse dominance inside the Mexican-Western family members than in Anglo family. Such findings in addition to recommend that Mexican-Western household participate in significantly less mutual ilies, no less than when major durables are concerned. In both cases, these cross social differences seem to be genuine and not merely the product out of different earnings membership otherwise differences in a position reputation. It has to also be detailed that level of partner principal erican and you may Anglo property try most low. Besides performs this define as to the reasons H2 wasn’t affirmed, but it also means that spouse dominating choices to the biggest durables are simply rare both in societies. The top difference in both societies is the fact much more Anglo wives reach equivalence when you look at the decision-making, not too they have supplanted its husbands as the first decision founder.
The fresh new conclusions apparently suggest multiple potentially beneficial implications having marketers. Even though our very own conclusions reveal that Latina husbands be more dominating in the decision-making than just Anglo husbands, marketers will be prevent trusting regarding the label of your own autocratic Latina spouse. For both Anglo and you will North american country-American parents, mutual decision making is brand new dominating form. Although not, a focus inside duplicate and therefore stresses things that become more important to just one mate as compared to most other might vary getting adverts lined up in the additional cultural groups. Such as for instance, advertising targeting Hispanics you are going to lay features and this men battle as vital on title otherwise prior to in the backup than just chosen ranked extremely of the lady. Instance procedures may help generate ads aiimed at Hispanics so much more culturally related, and thus more effective.